MRD-XXXX: <Market / Opportunity Name>

  • Owner:
  • Date:
  • Status:
  • Related PRD(s):

Executive Summary

Market Problem

  • Problem statement:
  • Who has this problem:
  • When / where it occurs:
  • Current workarounds:

Evidence & Signals

  • Customer feedback / interviews:
  • Support tickets / incidents:
  • Market research:
  • Competitive gaps:
  • Internal pain (if applicable):

Target Market & Personas

Primary Market

  • Segment:
  • Characteristics:

Personas

  • Persona:
    • Goals:
    • Pains:

Market Opportunity

  • Opportunity size (if known):
  • Urgency / timing factors:
  • Trends enabling this now:

Desired Outcomes (Market-Level)

  • Users can:
  • Users no longer have to:
  • Users gain confidence in:

Competitive Landscape

  • Direct competitors:
  • Indirect / substitute solutions:
  • Our differentiation (hypothesis):

Constraints & Assumptions

  • Regulatory / compliance
  • Cost sensitivity
  • Adoption barriers
  • Behavior change required

Risks

  • Risk: Problem is not painful enough
  • Risk: Market unwilling to pay/change behavior
  • Risk: Strong incumbent response

Non-Goals

Success Signals

  • Increased adoption of X
  • Reduced churn in segment Y
  • Positive qualitative feedback indicating problem solved

Next Steps

  • Produce PRD
  • Run validation experiment
  • Conduct additional interviews

Appendix